INSIGHTS
Growth notes for founder-led brands.
On paid media, lifecycle and retention, SEO, and brand — for DTC and e-commerce teams scaling without a full growth bench.
More essays
3 published
ESSAY
The 6 Growth Metrics Every DTC Founder Should Watch Weekly
The six DTC growth metrics that tell you whether you're healthy — CAC, ROAS, payback, LTV, contribution margin, and churn — with formulas and what to do when one slips.
· Jordan Nilsen
ESSAY
What Is an AI Growth Marketing Team? (And How DTC Brands Use One to Replace Their Agency)
What an AI growth marketing team is, the roles it covers, and how founder-led DTC brands use one to replace their agency — without the retainer or the senior salary.
· Jordan Nilsen
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