WEEK 1
Interviews + workflow trace
Six-to-ten 30-min interviews. We trace one real piece end-to-end. Voice-archive sampling.
TIER 01 · DIAGNOSE
Map your operation. Then we both know.
A two-to-three-week diagnostic that gives you a clear-eyed map of where your content operation stands today, where the framework would land, and what to do in what order. Readout deck plus supporting artifacts. $7,500 fixed.
What it is
The work, in detail.
- → Stakeholder interviews with editors, writers, ops leads, and the marketing leader who owns the function.
- → Workflow + tooling audit. We trace one real piece end-to-end and watch where time goes.
- → Framework gap analysis — where your operation already aligns with the framework, where it doesn't.
- → Prioritized roadmap. What to do in what order, with rough effort sizing for each move.
Process
Week-by-week, in plain language.
WEEK 2
Synthesis + gap analysis
Map where your operation stands. Frame the gap. Surface the two or three moves that compound.
WEEK 3
Readout + roadmap
Deck readout to you and your senior team. Roadmap delivered as a living document.
What you walk away with
Tangible deliverables.
Not a slide deck. Real artifacts your team can run from after the engagement ends.
- Current-state workflow map (PDF)
- Framework gap analysis (PDF)
- Prioritized 90-day roadmap with effort sizing
- Readout deck delivered live; recorded if you want it
What's not included
Honest about scope.
What this tier doesn't cover. Surfaced so the included scope feels solid by contrast.
- · Custom integrations or any tooling implementation
- · Multi-team rollout — Diagnose covers one content team / function
- · Embedded staff or production work — that's the Platform
Our commitments
Principled transparency.
Apply Diagnose toward Design
If you continue to Design, your $7,500 credits in full. No wasted spend.
Money-back guarantee
If you don't see clear value at the readout, we refund the engagement. The artifacts are yours to keep.
No vendor referral fees
We're tool-aware but tool-agnostic. Recommendations are not pay-to-play.
Next step
Most teams that finish Diagnose continue to Design. Your $7,500 credits in full.
§ 14 — Two doors
Have us do it.
Or have us
teach you.
No demo CTA. No self-serve. Quote on the call, not after.